Posted by Chris Soper on Jul 02, 2017
 District Governor Don Sword posted this message on July 1, 2017. It speaks to the 2017-2018 Rotary International Theme.
Since 1949, Rotary International has had an annual theme which focuses our activities as Rotarians for that year. This is more for internal use than for the general public, for whom Service Above Self is a constant explanation of what drives us. According to RI President Ian Riseley, the 2017/18 theme of Rotary: Making a Difference represents what Rotary is and Rotary does, every day and in many ways. All those people who benefit from our great programs appreciate that Rotary exists to make a difference. Further, Rotary makes a difference to ourselves as Rotarians. We are improved as people by following the guiding principles that come from our mission statement and the Object of Rotary.
 
The world is a better place because of Rotary making a difference!
 
The 2017-18 theme logo symbolises diversity, with people of all races and backgrounds uniting under the banner of Rotary to make a difference. It also symbolises all of us striving to do better, reaching ever higher to do good in the world, in the name of Rotary. Even those of us who are modest in our achievements can, when combined with 1.2 million colleagues, contribute to making a difference, in our own communities and around the world. The circle shows that Rotary is in almost all parts of the globe.
 
It is a busy and active design, just as Rotary is busy and active.